Articles about Advertising and Marketing

As businesses move their delivery models to the cloud, IT faces demands from every department of the organization. Continue Reading »

I recently received a research report from an analyst firm that contained some findings that I found surprising, and that didn’t match what I’d seen in the real world. Continue Reading »

Jive Software has come out with the results of a survey showing the business impact of social media (although they’re calling it "social business") adoption. Like the others that came before it, it’s an interesting survey that shows the benefits of incorporating a social media strategy into a company’s marketing and customer service plans. In my opinion, however, the survey is about six months too late. Continue Reading »

It’s said that word of mouth is the best advertising, and social media is becoming the perfect platform for leveraging that. Continue Reading »

Brand awareness, customer loyalty and new ideas among investment goals. Continue Reading »