DataFlux Rolls Out Integrated Data Management Platform

With the recent spate acquisitions in the MDM space, a trend towards integrating MDM software with data integration and data quality tools is definitely in the offing. DataFlux president and CEO Tony Fisher said that the DataFlux Data Management Platform represents a two-year effort to get a jump on competitors by integrating previously disparate data management activities into a single suite.

Fisher said that the rapid convergence of these technologies is being brought on by first, the IT department’s need to be more efficient, and second, the needs of the business for a comprehensive view of all the data relating to any specific business process.

The DataFlux Data Management Platform, he said, is essentially designed to provide customers with an architecture for data governance that allows IT to not only better manage data, but also make that information more accessible to business users.

Fisher said that he is seeing more business people wanting to take responsibility for managing their data, while IT focuses on managing the software infrastructure. To make that happen, data management needs to be viewed as an ongoing process that allows business users to view, access and manipulate data in a way that doesn’t get in the way of the management tasks of the IT department.

Major components of the DataFlux Data Management Platform include a tool for designing business processes and rules that both business users and IT departments can use collaboratively; a data manager server for processing business rules; a federated server for viewing data stored across multiple repositories; and a series of connectors.